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BETER
Created in 1936, Beter is a family owned company based in Barcelona, currently run by the third generation of the family. More than 85 years of experience endorse us as experts in beauty and personal care accessories.
Our brand has evolved over the years to become category leader and landmark, recognized for our high quality standards and continuous innovation in all ranges: manicure and pedicure, make up, eyebrow plucking, hair care, bath and body. After more than 15 years developing international markets, our brand today is well-known and appreciated in more than 50 countries in all beauty, pharma, mass market and travel retail channels.